Search engine optimization (SEO) is an ever-evolving digital marketing tool, and with each passing year, new SEO strategies emerge. In 2021, there are some SEO strategies that businesses need to focus on, whether it’s making sure their content is easily searchable or optimizing for voice search. Here are some of the top SEO strategies for 2021.
1. Website speed and mobile optimization: Website speed has been an important factor in SEO rankings for a while now, and in 2021, it’s more critical than ever. With more people accessing websites via mobile devices, businesses need to ensure their websites are mobile-friendly. Google has already made mobile-friendliness a priority and, starting from May 2021, the search engine giant will use mobile-first indexing for all websites. So if you want to rank well on search engine result pages (SERPs), you have to ensure your website is mobile-optimized and loads quickly.
2. Local SEO: Local SEO is an essential SEO strategy for small businesses. With Google’s focus on relevancy, businesses that optimize their website for local search can improve their chances of being found by location-specific searches. This can be achieved by using location-based keywords in website content, claiming local listings (e.g., Google My Business), and optimizing for “near me” searches.
3. Voice search optimization: Voice search is taking over, with more people using devices like Amazon’s Alexa or Google Assistant to find information. Therefore, businesses need to optimize their content for voice search queries. This requires using natural language and long-tail keywords, answering questions directly, and providing clear, concise answers.
4. Content quality: Content is still king when it comes to SEO. However, businesses need to ensure their content is of high quality and relevance to their target audience. This not only helps with SEO rankings but also improves user engagement and potentially generates leads.
5. Schema markup: Schema markup is a type of structured data that helps search engines understand website content better. Implementing schema markup can help websites stand out on the SERPs, boost click-through rates, and improve their chances of ranking higher. Some common schema markup types include: organization, local business, and product.
6. Video SEO: Video content is on the rise and can be an effective way to boost SEO rankings. Utilizing YouTube, Vimeo, or other video hosting platforms, businesses can create engaging and effective video content and optimize it for SEO. This can be achieved by using relevant keywords, tagging videos appropriately, and creating a transcript.
In conclusion, SEO strategies are always changing, and businesses need to stay ahead of the curve. Focusing on website speed and mobile optimization, local SEO, voice search optimization, content quality, schema markup, and video SEO can help businesses improve their SEO rankings in 2021 and beyond. By implementing these SEO strategies, businesses can attract more relevant traffic to their website, generate leads and ultimately increase revenue.